about me

My story in a nutshell.


I grew up in the Netherlands, and for as long as I can remember I've always been obsessed with human behavior. On a quest to find out why people act the way they do, I pursued my Bachelors in social psychology.


After my Bachelors, I started my Master's at Leiden University (a prestigious, nationally acclaimed Dutch University). Here I graduated Cum Laude in Economic and Consumer Psychology, with an emphasis on online behaviour.

Read more


As I dived deeper in the tech world through my education and work, I realized Amsterdam was too small for my big dreams. It was inevitable for me to move to San Francisco where it all happens.

want to know more?

Awesome! If you want to see what projects I'm working on, add me on Linkedin. To find out my whereabouts, follow me on Instagram, and follow me on Twitter if you're interested in my random thoughts.

Also check out my writing about psychology in tech

"When you’re able to master psychology, you know how people think, how people act. You know how to play into that."

Say hi!

Don't be shy, I'd love to chat! :)

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form :(