about me

My story in a nutshell.


I grew up in the Netherlands, and for as long as I can remember I've always been obsessed with human behavior. On a quest to find out why people act the way they do, I pursued my Bachelors in social psychology.


After my Bachelors, I pursued my Master's at Leiden University (a prestigious, nationally acclaimed Dutch University). Here I graduated Cum Laude in Economic and Consumer Psychology, specialised online behaviour.

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As I dived deeper in the tech world through my education and work, I realized Amsterdam was too small for my big dreams. It was inevitable for me to move to San Francisco where it all happens.

want to know more?

Awesome! If you want to see what projects I'm working on, add me on Linkedin. To find out my whereabouts, follow me on Instagram, and follow me on Twitter if you're interested in my random thoughts.

Also check out my writing about psychology in tech

"When you’re able to master psychology, you know how people think, how people act. You know how to play into that."


Check me out in Business Insider. Hint: I'm the 🙋 in the picture.


I've worked in a variety of industries, from consumer social apps, eCommerce, telecommunication and airports, to "useless" websites that went viral.


Islands is a group messaging app (based in Silicon Valley) that's taking over college campuses. I'm building Islands as a full time consultant.

Slap Kirk

Slap kirk ("most useless website") went viral, using psychological growth strategies. 32K+ users shared our game on facebook. Product Hunt, Cult of Mac, and more wrote about us.


Roamler is a crowdsourced market research app, with $7.15M in funding. As one of the first team members,  I researched and translated community engagement metrics into actionable strategies.


Tele2 is a major European telecommunications operator, with about 14 million customers. As a social media expert I enhanced the customer experience.

Rotterdam the hague airport

At rotterdam the hague airport I performed a practical research on influence tactics to enhance the consumption of healthy foods at the airport cafeteria.

grey matters

Grey Matters applies science backed persuasion tactics on marketing, sales and cross-media campaigns. At this utmost exciting company I performed my graduation research.


As a product and research consultant,  I examined psychological influence tactics to translate customers wants and needs into product functionality.

Say hi!

Don't be shy, I'd love to chat! :)

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